What Kinnara does
Kinnara puts Asia's scattered property listings in one place. A home for sale in Bali, Phuket or Manila usually sits on a local portal with its own language and currency. An overseas buyer comparing several markets would otherwise need to work through many separate sites.
Kinnara pulls those listings onto one marketplace at kinnara.asia. Prices are converted into whatever currency the buyer uses, and every enquiry goes straight to the agent or developer handling the sale. Campbell explains the thinking in his note on searching 76 portals at once.
The site covers villas, condominiums, houses and land, along with commercial property and hotels. It is built for international buyers, whether they want an investment, a holiday home or a base for a move abroad.
Who owns Kinnara
A private Hong Kong company, Kinnara Limited, owns and operates the marketplace. Adrian Campbell set it up in 2021 with three partners: Jason and Julie Noorman, and Nattaya Intarachooti. All four sit on the board and all four hold shares.
Building the platform took most of 2022, and the public launch came in 2023. Campbell does not write code himself. Jason Noorman leads the technology, and the pair also co-founded the trading software company iQuant Fund in 2021.
Kinnara in numbers
The figures below are the ones Kinnara publishes about itself.
| Measure | Figure |
|---|---|
| Year founded | 2021 |
| Listings on kinnara.asia | 25,000+ |
| Agents listing property | 15,000+ |
| Developer partners | 120+ |
| Countries covered | 44 |
| Partner portals | 76 |
| Regional offices | 7 |
Where Kinnara operates
Kinnara focuses on three core markets: Thailand, Indonesia and the Philippines. Thailand carries the most listings, with Bangkok and Phuket out in front. Indonesia is second. Bali leads the Indonesian listings, and the choice on Lombok keeps growing.
Kinnara also lists property in Malaysia, Cambodia, the UAE and Australia, along with several countries in Europe. Campbell's case for Lombok in particular is set out on the Lombok page.
Kinnara offices
The head office is in Tsim Sha Tsui, on the Kowloon side of Hong Kong. Two sister companies support it:
- Kinnara Pte. Ltd., based in Singapore, runs the international services.
- Kinnara Asia Co., Ltd., based in Thailand, handles staffing.
Regional teams work from Singapore, Phuket, Kuala Lumpur, Da Nang, Quezon City and Balikpapan.
Who uses Kinnara
Three groups use the platform, and each gets something different from it.
Buyers. Most are Australians looking to their north. The pattern is strongest in Indonesia, where about 85% of Kinnara's buyers are Australian. Singapore is the second main source.
On the site, buyers can compare countries side by side and send enquiries without switching between portals. A concierge team then helps them narrow a shortlist, raise the right due diligence questions, think through finance and sort out the practical steps of settlement. Campbell looks at this trend in why Australians buy in Indonesia.
Agents. Over 15,000 agents list with Kinnara. Listing is free, or an agent can subscribe to a paid network plan. Either way, Kinnara takes no sales commission. For a small agency in Bali or Phuket, the platform is a direct route to foreign buyers it could not easily find alone. The reasoning is covered in why Kinnara charges agents no commission.
Developers. Over 120 developers use Kinnara to promote projects. They include large listed Thai companies such as AP Thailand, Sansiri, Charn Issara and Pruksa, as well as small villa builders in Phuket and Bali. Each project gets its own showcase page, exposure to Kinnara's buyer network and campaigns aimed at likely buyers.
How Kinnara works
In plain terms, Kinnara markets and lists property. Australians can compare it to realestate.com.au, and Indonesians to Rumah123. The site and its ad campaigns draw in buyers, and Kinnara passes each one to the person selling.
Kinnara builds nothing and owns none of the homes on the site. It also stays outside every sale. The contract is signed by the buyer and the seller, never by Kinnara.
A typical buyer's path
- Search listings from many countries in one place.
- Compare prices shown in the buyer's own currency.
- Send an enquiry, which goes to the agent or developer.
- Get help from the concierge team with a shortlist and questions.
- Sign a contract directly with the seller.
For buyers, that means the usual checks still matter. Look into the seller, the land title and the permits, and use an independent lawyer. Two good starting points are checking a developer before you buy off the plan and how foreigners hold property in Indonesia.
Campbell has also set out working rules of his own on his lessons page. Money from buyers stays with the developer named on the contract, or in escrow, and is never held by Kinnara. Development partners and their directors go through background checks before Kinnara lists any of their projects.
The sales system behind the site
The listings sit on top of a full sales operation. Enquiries come in from social media advertising, investor webinars and landing pages built for single projects. An automated CRM follows each one up by SMS and email and tracks it from the first click right through to settlement.
Maya, a virtual assistant, is available around the clock to handle a buyer's opening questions, and she books calls with the sales team.
Kinnara and government
Government partnerships are part of the model too. Kinnara works with Indonesia's Ministry of Tourism on promoting destinations. In Australia, it uses diplomatic channels with Indonesia to find institutional buyers, the kind that buy property in bulk.
Adrian Campbell's role at Kinnara
Campbell is the founder and CEO. He sets the direction of the business and leads its relationships with governments, partner portals and developers. He also runs the Indonesian market himself.
Language makes that possible. Campbell speaks Indonesian, which he picked up running a Bali resort, Troppo Zone Puri Rama in Kuta. He deals with developers, landowners and regional officials directly, without a go-between. Indonesia is his home base, though his work spans the wider region.
In his own description, Kinnara draws on everything he learned in fifteen years of property work in Asia: buying, building and selling. The wider story is in his full profile.
The property work that led to Kinnara
Campbell has run a Bali villa portfolio since 2014, and since 2017 his company Australasia Marketing has managed holiday rentals and property development across Southeast Asia. Prestige Pinnacle Realty, a prestige residential agency, made him its Managing Director in 2020. Between them, those roles cover owning, developing and selling property.
His view on property technology
Campbell expects markets such as Indonesia to see the next big advances in property technology. Records there, including land titles, comparable sales and zoning, are spread across different offices and languages.
He argues that software able to gather those records and check them automatically would make cross-border buying safer and quicker. Kinnara was set up to work on exactly that problem.
Kinnara buyer guides and press coverage
Kinnara publishes free guides for overseas buyers. The topics include:
- buying property in Southeast Asia as a foreigner
- whether, and how, foreigners can buy in Indonesia
- leasehold versus freehold, in both Thailand and Indonesia
- the taxes foreign owners pay in both countries
- Indonesia's second home and golden visas, and Thailand's LTR visa
- market guides for Bali, Phuket and Bangkok
- Lombok compared with Bali as a place to invest
- the best places in Southeast Asia to retire
In March 2026 the Bangkok Post reported on Kinnara Asia widening its engagement as cross-border demand for property grew in the region. The same month, the Australian Financial Review covered Australians turning to the "near north" to diversify their property holdings. Other coverage is collected on the news page.
The marketplace and the development business
Kinnara does not develop Campbell's Lombok projects. That work belongs to Kinnara Capital, a separate company set up in 2024 with substantially the same shareholders. Neither one owns the other. Under contract, Kinnara markets its projects the same way it markets projects for other developers.